Case Study
Typography
"Random Grotesque" is a versatile sans-serif typeface that combines the sleekness of Helvetica with its own distinctive charm. Noted for its ink traps, it offers a unique appeal suitable for digital products, posters, logos, headings, and text of various sizes, meeting all the criteria for an ideal brand typeface.
Colours
Lytup's carefully curated color palette speaks volumes about it's commitment to sustainability and innovation. Each color, from the Verdant Glow Green to the Radiant Ember Orange, carries its own significance, reflecting growth, stability, purity, and vitality. Together, they create a visually captivating brand identity that communicates Lytup's dedication to a brighter, more sustainable future powered by solar energy.
Brand Expression
Lytup's brand colors, typography, and photography blend seamlessly, conveying its message across various platforms. The logo, a symbol of the brand's identity, is prominently featured on the app icon, website, social media icons, and marketing materials, accompanied by carefully selected imagery. Social media marketing maintains this consistency through posts with a unified brand voice, tone, typography, and photography style. Additionally, Lytup extends its presence to physical items like stationery and merchandise, ensuring a comprehensive brand experience. Out-of-home advertising further boosts Lytup's visibility, reaching both online and offline audiences effectively.
UI / Website
UI / Website
The team crafted a UI/website design for Lytup that encapsulates the brand's essence of sustainability and innovation while ensuring a seamless user experience. Key design goals include conveying Lytup's values, highlighting product features, and encouraging engagement. The design features a captivating homepage, detailed product pages, an about us section, and a user-friendly contact page. Overall, the design aims to attract, inform, and convert visitors, ultimately contributing to Lytup's growth and success in the energy storage market.
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